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I. |
Accountability
The Vice-President of Information Technology is the designated Privacy
Officer for Kenilworth. He is responsible for ensuring the principles of
this policy are adhered to.
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II. |
Purpose of Data Collection
Kenilworth collects a very limited amount of information from its
subscribers. This data includes name, title/position, business name and
address, telephone and fax numbers, e-mail and website address (where
applicable). This is for the sole purpose of managing our circulation
databases in order to facilitate the mailing of the magazines to
subscribers.
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In addition, we may ask what types of goods or services the subscriber's
company sells or buys. This information is collected for the following
purposes:
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a) |
To determine if the person supplying the information qualifies for a
controlled (free) subscription to a magazine (based upon professional
services or industry affiliation).
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b) |
To help target editorial content for the reader’s benefit.
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c) |
To advise advertisers and potential
advertisers of the type of readers so that they may include goods and
services in their advertisements that are of interest to them.
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The information about types of goods and services offered by subscribers
is in no way linked to individual subscribers. It is supplied only to
editorial staff and advertisers as numerical percentage data.
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III. |
Consent
Prior to beginning a subscription to any of Kenilworth’s publications,
consent to receive the magazine is obtained from the subscriber through
the completion of a subscription form (including signature) or through an
online form on the Kenilworth website (checking off the consent box is the
equivalent of a signature).
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IV. |
Limiting Collection
Any additional data that is collected (i.e. payment information) is
stored in a secure database with access restricted to authorized personnel
only. At no time is subscriber information ever shared, be it person or
company, outside of its original purpose, which is to complete the
magazine subscription transaction.
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V. |
Use, Disclosure, Retention
Kenilworth’s collection of information is limited to that necessary for
magazine subscriptions. All data is kept in accordance with BPA audit
requirements for the duration of 3 years, or until it is renewed.
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Kenilworth does not sell, rent or share its mailing list or any other
collected information with outside companies other than with a bonded
mailing or fulfillment house who has signed a confidentiality and
non-disclosure agreement. This is for the sole purpose of mailing the
magazine to subscribers.
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